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| Provider | Plan | Rate (¢/kWh) | Term | Green % |
|---|---|---|---|---|
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Verbena 13 | 14.3¢ | 13 mo | 29% |
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Verbena 12 | 14.4¢ | 12 mo | 29% |
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APG&E Fixed 12 | 16.2¢ | 12 mo | — |
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APG&E Fixed 14 | 16.3¢ | 14 mo | — |
Top 10 diverse plans · Max 2 per provider · View all plans
Your electricity in zip code 78660 is delivered by Oncor Electric Delivery. Since this area is deregulated, you can choose your retail electricity provider while Oncor Electric Delivery maintains the power lines and handles outage restoration.
Pflugerville residents in zip code 78660 are sitting in one of Texas's most competitive electricity markets heading into March 2026. Served by Oncor Electric Delivery in the Oncor South zone, this Travis County community of over 72,800 residents has access to 49 retail electric providers offering 364 plans — a level of competition that consistently drives rates below the statewide average. With a median household income of $86,119, Pflugerville families have real money to save by shopping smart. Whether you're renewing an expiring contract or switching for the first time, the current market offers rates as competitive as 7.9¢/kWh, well below the area average of 13.0¢/kWh. This guide breaks down everything you need to know to choose confidently.
The most competitive rate available in Pflugerville's 78660 zip code this March is 7.9¢/kWh, offered through Chariot Energy's GridPlus 12 plan. That's a significant discount compared to the area-wide average of 13.0¢/kWh across all 364 available plans. The rate range spans from that 7.9¢ floor up through premium or specialty plans at higher price points, giving consumers a wide spectrum to evaluate. Pricing in this Oncor service area is influenced by wholesale energy market conditions in ERCOT's South zone, current natural gas prices, and the intense retail competition among 49 active providers. Pflugerville's rapid suburban growth — and its large base of single-family homes with above-average electricity consumption — makes it an attractive market for providers to compete aggressively.
Choosing the right contract length can be just as important as choosing the right provider. In 78660 right now, short-term plans (1–6 months) average 11.1¢/kWh — actually the most affordable average tier in the current market, making them worth serious consideration if you want flexibility or expect rates to shift. Medium-term plans (7–18 months) average 13.0¢/kWh, offering price stability through multiple billing cycles. Long-term plans (19+ months) average 13.7¢/kWh — the highest average tier, though they provide the longest hedge against future price spikes. For most Pflugerville households planning to stay put, a short-to-medium term fixed-rate plan in the 7–12 month range offers the best balance of competitive pricing and budget predictability heading into summer 2026.
With 49 providers actively competing in this zip code, Pflugerville's electricity market is classified as highly competitive — and consumers are the direct beneficiaries. Providers including Chariot Energy, Reliant Energy, Direct Energy, Rhythm Energy, Cirro Energy, Shell Energy, 4Change Energy, Freepoint Energy, Frontier Utilities, Good Charlie, TXU, AP Gas & Electric, Payless Power, True Power, and Iron Horse Power Services are all vying for your business. This diversity means you'll find everything from 100% renewable green plans (82 available) to budget-focused fixed-rate options (290 available). Competition this intense typically produces frequent promotional pricing, bill credits, and free nights or weekends offers worth evaluating.
Regardless of which retail provider you choose, Oncor Electric Delivery handles the physical delivery of electricity to your home through its network of poles and wires. Oncor's delivery charges are regulated by the Public Utility Commission of Texas and are identical for every provider — so switching never affects your service reliability or delivery cost. Oncor can be reached at 1-888-313-4747 or at oncor.com for outage reporting and service issues.
To switch providers, you'll need your ESIID (Electric Service Identifier), found on your current electricity bill. Contact your chosen retail provider, provide that number, and your new rate typically activates on your next scheduled meter read date — with no service interruption and no switching fee.
Pflugerville's 78660 rate environment is comparable to nearby zip codes including 78691, 78653, 78754, and 78758 — all within Pflugerville's broader service footprint. The area sees peak electricity demand from June through September as Central Texas summers push cooling loads higher, making spring the ideal time to lock in a competitive fixed rate before seasonal demand pressures emerge. Neighboring markets like Balch Springs and Argyle show similar average rates around 9.9¢/kWh, confirming that Pflugerville shoppers who actively compare plans can beat regional averages significantly.
Starting at 14.3¢/kWh
2 plans available
Starting at 16.2¢/kWh
2 plans available
Lock in a 12- or 24-month fixed-rate plan before May each year. Pflugerville summers are long and brutal — average highs exceed 97°F from June through August — and variable rates can surge during peak ERCOT demand events, costing unprotected households hundreds of extra dollars per season.
Check your exact service address before shopping plans. If your home is west of Dessau Road or near the Austin city limits, you may be in Austin Energy territory and cannot switch providers. Oncor-served addresses in zip codes 78660 and 78691 have the most robust provider competition.
Program your smart thermostat to pre-cool your home to 72°F before noon, then let it rise to 76–78°F during the 2–7 PM peak demand window. This single habit can trim 10–15% off a typical Pflugerville summer electric bill without sacrificing meaningful comfort.
If you work from home — common in Pflugerville's tech-commuter demographic — consider a flat-rate or high-usage plan tier. Remote workers add 300–500 kWh per month in daytime electricity use compared to traditional commuter households, so standard residential plan assumptions may not apply to your usage profile.
New construction homes in Pflugerville's master-planned communities often include smart meters and energy-efficient HVAC from day one. Ask your REP about time-of-use plans that reward shifting laundry, dishwasher, and EV charging to overnight hours when ERCOT wholesale prices are dramatically lower.
The most competitive rate currently available in zip code 78660 is 7.9¢/kWh, offered through Chariot Energy's GridPlus 12 plan. This is well below the area average of 13.0¢/kWh across all 364 plans in the market.
Oncor Electric Delivery serves zip code 78660 and manages all poles, wires, and physical delivery infrastructure. Oncor's delivery charges are regulated and identical regardless of which retail electric provider you choose. Contact Oncor at 1-888-313-4747 for outage or service issues.
There are currently 49 retail electric providers offering 364 plans in the 78660 zip code. This includes providers like Chariot Energy, Reliant Energy, Direct Energy, Rhythm Energy, TXU, Shell Energy, and Cirro Energy, among many others.
Yes, switching retail electric providers in 78660 is completely free and causes no service interruption. You'll need your ESIID from your current bill. Your new rate typically takes effect on your next meter read date after enrollment.
Short-term plans (1–6 months) currently average 11.1¢/kWh — the most affordable average tier in Pflugerville's market. Medium-term plans average 13.0¢/kWh and long-term plans average 13.7¢/kWh, making shorter contracts worth considering for budget-conscious shoppers.
Yes — 82 green or renewable energy plans are currently available in zip code 78660. Providers like Chariot Energy, Rhythm Energy, and 4Change Energy offer 100% renewable options, often at rates competitive with conventional fixed-rate plans in the current market.