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BKV Energy
| Provider | Plan | Rate (¢/kWh) | Term | Green % |
|---|---|---|---|---|
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Verbena 13 | 14.1¢ | 13 mo | 29% |
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Verbena 12 | 14.5¢ | 12 mo | 29% |
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APG&E Fixed 14 | 16.4¢ | 14 mo | — |
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APG&E Fixed 12 | 16.4¢ | 12 mo | — |
Top 10 diverse plans · Max 2 per provider · View all plans
Your electricity in zip code 79707 is delivered by Oncor Electric Delivery. Since this area is deregulated, you can choose your retail electricity provider while Oncor Electric Delivery maintains the power lines and handles outage restoration.
Midland, Texas residents in zip code 79707 have access to a fully deregulated electricity market, meaning you get to choose your own retail electric provider. In March 2026, shoppers in this area can compare plans from up to 27 providers competing for your business through the Oncor Electric Delivery network. With the average rate in the Oncor service area sitting at 13.1¢/kWh, savvy shoppers who take the time to compare can find plans well below that benchmark — some starting as low as 9.3¢/kWh. Now is a great time to lock in a competitive rate.
Residents of Midland's 79707 zip code are served by Oncor Electric Delivery (ONCOR), which manages the power lines and infrastructure in this part of West Texas. While Oncor handles delivery and outage response (reach them at 1-888-313-4747 or [oncor.com](https://www.oncor.com)), you have full freedom to choose your own retail electricity provider for the best rate.
1. Lock in a fixed-rate plan now. Spring is an ideal time to secure a 12- or 24-month fixed rate before summer cooling demand drives prices higher across West Texas.
2. Compare contract lengths. Shorter 6-month plans offer flexibility, while longer 12–24 month plans from providers like Shell Energy or TXU can protect you from seasonal price spikes.
3. Watch for hidden fees. Always review the Electricity Facts Label (EFL) for each plan. Base charges, minimum usage fees, and TDSP pass-through costs can affect your real monthly bill.
4. Consider green energy options. Several providers in the 79707 area offer renewable energy plans at competitive rates — a great fit if sustainability matters to your household.
With 27 providers competing in Midland's 79707 market this March 2026, the power to save is literally in your hands.
Starting at 14.1¢/kWh
2 plans available
Starting at 16.4¢/kWh
2 plans available
Lock in a fixed-rate electricity plan in late winter or early spring, before Midland's summer demand surge typically pushes market rates higher. A 12-month fixed plan signed in February or March can protect your budget through the brutal August peak.
Set your thermostat to 78°F when home and 85°F when away during Midland's summer months. Each degree below 78°F in cooling mode can increase your electricity consumption by roughly 6-8%, adding meaningfully to bills when highs exceed 100°F.
Check whether your chosen REP offers a time-of-use or free nights/weekends plan. Running high-consumption appliances — dishwashers, washing machines, EV chargers — after 9 PM can cut your effective per-kWh cost significantly in West Texas's flat overnight demand periods.
Seal and insulate attic spaces thoroughly. Midland's intense solar radiation heats attics to extreme temperatures, forcing AC systems to work overtime. Adding attic insulation to R-38 or higher is one of the highest-ROI upgrades for Midland homeowners.
Take advantage of Oncor's free smart meter data portal to track your hourly usage patterns. Identifying which hours drive your peak consumption helps you choose the right REP plan structure — whether flat-rate, tiered, or time-of-use.
Oncor Electric Delivery (ONCOR) manages the power lines and infrastructure for zip code 79707 in Midland. You can contact Oncor at 1-888-313-4747 or visit oncor.com for outage reporting and service issues. However, you choose your own retail electricity provider separately.
The lowest rate currently available in the Oncor service area is 9.3¢/kWh through the SimpleSaver 12 plan from AP Gas & Electric. The average rate across all available plans is 13.1¢/kWh, so comparing plans can lead to significant savings.
There are up to 27 providers available in the 79707 zip code, with 19 providers actively serving the Oncor service area. These include well-known names like Shell Energy, TXU, 4Change Energy, Payless Power, XOOM Energy, and Ambit Energy, among others.
Yes, Midland's 79707 zip code is part of Texas's deregulated electricity market. This means residents are free to shop and switch between competing retail electric providers to find the best rate and plan for their needs — without changing their physical power delivery through Oncor.