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| Provider | Plan | Rate (¢/kWh) | Term | Green % |
|---|---|---|---|---|
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Verbena 7 | 13.3¢ | 7 mo | 29% |
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Verbena 6 | 13.5¢ | 6 mo | 29% |
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APG&E Fixed 12 | 16.5¢ | 12 mo | — |
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APG&E Fixed 14 | 16.6¢ | 14 mo | — |
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Your electricity in zip code 79244 is delivered by AEP Texas North. Since this area is deregulated, you can choose your retail electricity provider while AEP Texas North maintains the power lines and handles outage restoration.
Matador, Texas (zip code 79244) sits in Motley County — a rural West Texas community of roughly 569 residents served by AEP Texas North (AEPTNC) for electricity delivery. Despite its small size, Matador sits squarely inside Texas's deregulated electricity market, meaning residents have genuine choice when it comes to their retail electric provider. In March 2026, 43 competing providers offer 348 plans in this AEP-North service zone — a surprisingly robust selection for a community this size. With an average rate of 13.9¢/kWh across all available plans and a best available rate of just 8.4¢/kWh, there's significant money on the table for Matador households willing to shop and compare before signing up or renewing.
The most competitive rate currently available in Matador's 79244 zip code is 8.4¢/kWh, offered through the GridPlus 12 plan from Chariot Energy. That's a notable gap below the area's average rate of 13.9¢/kWh across all 348 available plans — meaning a household that defaults to a mid-tier or renewal plan could easily pay 65% more per kilowatt-hour than necessary. Rates in this AEP-North West Zone span a wide range, driven by factors including contract length, energy source mix, and provider overhead. For a typical Matador home using around 1,000 kWh per month, the difference between the best and average rate could translate to $55 or more in monthly savings.
March 2026 rate data for the 79244 area reveals an interesting pricing inversion worth noting:
For Matador residents who are renting, planning a move, or simply want flexibility, a short-term fixed-rate plan offers the best average pricing right now with no long-term commitment. Homeowners who value rate stability and want to lock in before potential summer rate increases may still find value in a 12-month fixed plan — especially if they can secure a rate near the low end of the market. Avoid month-to-month variable plans unless you're prepared to monitor and switch frequently.
With 43 providers actively competing for customers in the 79244 area, Matador residents benefit from one of the more competitive retail electricity markets in rural Texas. Notable providers serving this zip code include Chariot Energy, Gexa Energy, Reliant Energy, Green Mountain Energy, Rhythm Energy, Frontier Utilities, Champion Energy, TXU Energy, and Constellation Energy, among others. This level of competition drives promotional pricing, introductory offers, and diverse plan structures — including 80 green/renewable energy plans for environmentally conscious shoppers. Of the 348 total plans, 275 are fixed-rate, giving most consumers access to predictable monthly bills.
No matter which retail provider you choose, AEP Texas North remains responsible for physically delivering electricity to your home in Matador. Delivery charges — covering the maintenance of poles, wires, and infrastructure — are regulated by the state and are identical regardless of which provider you select. If you have a delivery issue or outage, contact AEP Texas North directly at 1-866-223-8508 or visit aeptexas.com. Switching providers does not affect your delivery service and causes zero interruption to your electricity.
To switch, contact your chosen retail electric provider (REP) and provide your ESIID (Electric Service Identifier), found on your current electricity bill. Switching is free, and your new rate typically takes effect on your next scheduled meter read date.
Matador's rates are consistent with what neighboring West Texas communities in the AEP-North zone — such as Floydada (79235), Crosbyton (79322), and Childress (79201) — are seeing in March 2026. Rural AEP-North zip codes generally see slightly higher average rates than urban AEP-Central areas like Abilene or San Angelo, partly due to delivery infrastructure costs across lower-density service areas. Summer months (June–August) typically drive demand spikes in this region, making March an ideal time to lock in a favorable fixed rate before seasonal pricing pressure increases.
Starting at 13.3¢/kWh
2 plans available
Starting at 16.5¢/kWh
2 plans available
Lock in a 12-month fixed-rate plan before June: Matador's summer heat routinely pushes temperatures past 98°F, and variable-rate plans can spike dramatically during peak West Texas demand periods — a fixed rate gives you budget certainty all season long.
Seal and insulate your attic before summer: in Matador's dry, high-heat climate, a poorly insulated attic can add 20–30% to your cooling bill. This one-time investment compounds savings across every summer billing cycle for years to come.
Ask your REP about average bill programs: several providers serving Matador offer budget billing that averages your annual usage into equal monthly payments, smoothing out the significant cost difference between sweltering August and mild October bills.
Consider a prepaid no-deposit electricity plan if you're new to Matador or renting: several REPs serving ZIP code 79244 offer prepaid options with no credit check, letting you manage energy spend in real time while avoiding large upfront deposits.
Take advantage of AEP Texas North Co. outage alerts: register your contact information with AEP Texas North to receive real-time outage notifications — especially valuable during winter ice storms that can affect rural Motley County lines more severely than urban areas.
The most competitive rate currently available in zip code 79244 is 8.4¢/kWh, offered through the GridPlus 12 plan from Chariot Energy. This is significantly below the area's average rate of 13.9¢/kWh across all 348 available plans.
AEP Texas North (AEPTNC) handles all electricity delivery in Matador's 79244 zip code. Delivery charges are state-regulated and remain the same regardless of which retail electric provider you choose. Reach AEP Texas North at 1-866-223-8508.
43 retail electric providers currently serve Matador's 79244 zip code, offering 348 total plans — including 275 fixed-rate plans and 80 green/renewable energy options. This is a highly competitive market with aggressive pricing available to shoppers.
Yes. Switching is completely free and causes no interruption to your electricity service. Simply contact your new provider with your ESIID number (found on your current bill), and your new rate takes effect on your next meter read date.
In March 2026, short-term plans (1–6 months) average 11.4¢/kWh in the AEP-North zone — lower than medium-term (14.2¢) and long-term (14.9¢) averages. This reflects current market conditions, though long-term plans offer protection against future rate increases.
Yes. Despite being a small rural community, Matador residents in zip code 79244 can choose from 80 green or renewable energy plans offered by providers like Green Mountain Energy, Chariot Energy, CleanSky Energy, and others serving the AEP-North service territory.